Our Approach

When someone asks you, “How would you describe your organization's culture,” what do you say?

Do you pause? 

Or does the answer come easily? 

While this should be an easy question with a simple answer, most leaders struggle to respond. Not enough organizations can identify what makes them unique, and even fewer take a proactive approach to developing clear objectives for improving the employee experience. 

As a culture curator, our expertise is in partnering with people and organizations to create business-focused culture strategies that maximize the value of your most important asset: your people. But in order to understand how we can help fix your culture, you should know our Founder’s story – from the beginning.

As a child—and throughout elementary, middle, and high school—Taylor was bullied. She was never included, and she never felt like she belonged. At age 10, her mother took me to the salon to get my eyebrows waxed so the kids at school would stop calling me “unibrow.” Taylor got contacts at age 12 so the kids would stop calling her “four eyes.” Taylor switched middle schools in eighth grade in order to feel safe. Hearing that bell ring at 3 p.m. was the best part of her day. 

The bullying eventually stopped towards the end of high school. Still, she will never forget those early feelings of isolation – or the barriers that kept her from connecting and feeling loved, valued, and like she belonged or even mattered. 

Taylor thrived during her undergraduate studies, got her MBA, and entered the workforce. And all of a sudden, as she started climbing the ranks of the corporate ladder, she found herself experiencing some of those same feelings that shaped her childhood. Not everyone was quick to embrace the fact that she was a smart, sassy, energetic female who was unafraid to “play with the boys.” She once again felt like she had to prove myself in order to earn a seat at the table. 

But those early experiences also served a far more important purpose; they helped her develop empathy, strength, and perseverance. They challenged her to embrace the fact that life and business are not black and white and that some of the most amazing experiences are found in the gray. They gave her many of the tools she uses to this day in helping people discover their place and feel like they belong within an organization.

Throughout her career, she has often paused. Not because she wasn’t clear about the culture but because she wasn’t always confident it was a culture she was proud of leading. If she was the person in charge of the culture—and she was pausing—what would her employees, stakeholders, patients, and customers think and feel?

How is their experience contributing to, or damaging, our ability to succeed as an organization and a business? 

How do organizations capitalize on their unique collection of people? The secret is a four-letter word that can change everything: C.A.R.E.

Culture 

Culture is the personality of a company – its unique identity. But what does “culture” actually include? How can cultivating a positive workplace culture help you attract top talent and drive engagement and retention?

Authenticity

We’ve all heard the saying, “Actions speak louder than words.” As a leader, what does this require of you? How can organizations effectively model authenticity so that it produces a culture with motivated employees?

Does your organization C.A.R.E.?

Our Founder’s story is about a once young executive—a strong female—who continues to make the decision every single day to be true to herself. To bring her most authentic self to work, and to embrace who she is and why the organization that she works for should embrace her—the real her—and the authentic version of all employees. 

We’re here to help you curate your story, and that of your organization, so that you can confidently describe your culture—who you are, what you’re doing—and feel comfortable that it’s one you’re proud to lead.